Blu-Ray production costs to drop in half by 2010

According to a source quoted by Digitimes, current Blu-Ray production costs are at about $100 per unit. By 2010, these costs should drop to as low as $50, which paves the way for much more affordable Blu-Ray players which typically are still in the $250 range for cheaper players. This should hasten the consumer acceptance to the media format. Sounds good to me.